What’s with that? you ask.
Well, one of Stephen Covey’s Seven Habits of Highly Effective People is this:
“Begin with the End in Mind.”
So I’m suggesting that you keep the end—2014—in mind as you begin 2013. What do you want 2014 to look like for you and for your business? Where do you want to be? Thinking about 2014 right now can determine what you do in 2013.
For yourself, you can immediately undertake those activities that will lead to “the 2014 you” that you’ve already visualized. A better you.
For your business, you can begin those advertising, marketing, public relations and branding activities that will lead to a successful 2014. Activities that will have long-term effects.
When Saints QB Drew Brees hurls a long bomb downfield, he has a very clear mental picture of Marques Colston arriving under the ball to catch it when it returns to earth. His near view may be blocked by huge defensive linemen, but he knows the far-off result he wants. He begins each pass with the desired end in mind—and his completion percentage is pretty darn good.
Take the long view. Throw a few long bombs. Begin with the end in mind.
And have a happy 2014.
+ Radio is dead.
+ Newspapers are dead.
+ Television is dead.
+ Magazines are dead.
The killer identified in these death notices is usually “the Internet” or “digital media”—cold-blooded murderers with ice water running through their bandwidth.
But wait just a tweetin’ minute—I like the Internet and digital media, and I think they should be considered innocent until proven guilty. Don’t convict them of killing traditional media until somebody produces a body.
As an advertising agency, we use all these supposedly “dead” media every day to deliver selling messages for our clients. We know that radio, TV, newspapers, magazines, billboards and other “older” media are very much alive, and people are listening/reading/viewing. And if you place a compelling advertising message in these media, you get results.
Now a word about the accused. The Internet didn’t kill these other media, but it’s taking a big share of their influence. And their audience. And their marketing dollars. No one can deny that it’s providing us with new and powerful ways to market goods and services, from online advertising to social media.
- Don’t underestimate the viability of traditional media as advertising vehicles. They still deliver audiences.
- On the other hand, don’t wait too long to embrace online marketing. It’s a tsunami, and many other folks (your competitors?) have learned to ride it successfully.
- Make sure your marketing message is clear enough to make an impact in whatever medium delivers it.
Yes, radio listenership actually went up two percent in the past year. Radio—along with its traditional media brethren—can echo what Mark Twain said to set the record straight: “Rumors of my demise have been greatly exaggerated.”
One of our favorite advertising and public relations clients is Louviere Fine Arts. Elton and Pat Louviere are wonderful people as well as talented artists. Elton is often called “Louisiana’s artist” for his paintings of wildlife, rural scenes and cityscapes that celebrate the Bayou State.
Of all the O’Carroll Group’s efforts to promote Louviere Fine Arts, none is as brilliantly devious (serendipitously brilliant?) as that which appeared on page F2 of today’s Sunday American Press. Embedded in an ordinary wedding announcement were the subliminal triggers that are likely to bring thousands of Press readers to the door of Louviere Fine Arts when it opens Monday morning.
Our congratulations to Miss Louviere and Mr. Art on their fortuitous marriage. Thanks for your help—you’re on the top of the list if we need a new spokescouple for the gallery.
By PDGACO payday loans uk
Hi, we're the O'Carroll Group. Our mission in life is to help you promote your business through advertising, public relations, digital media and brand marketing.
How do we do it? We use a mixture of innovation, creativity, honesty, strategy, beyond-the-obvious thinking, big ideas, emotion, surprise, clear communication, and good, old-fashioned marketing principles.
We also like to talk about these things, and we'd enjoy a conversation with you. If you'd like that too, drop us a line, and let's get together.