President • Creative Director
For many people, “creative” means “fun.” Peter has the serious job of making sure “O’Carroll Group creative” always means “effective.”
Not that he doesn’t enjoy the fun side of advertising. After all, he’s been in the advertising agency business for…well, decades. But for him, the funnest (that’s his word) part of what he does is having happy, successful clients. So the ads have to work.
Peter knows he can’t have all the fun himself, so he’s gathered a bunch of smart, talented people around him to form the O’Carroll Group. Meet them. Get to know them. Let them work their magic for you.
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Drawings by Greg Pavlovich
