Subliminal advertising—or just wacky coincidence?

One of our favorite adver­tis­ing and pub­lic rela­tions clients is Lou­viere Fine Arts. Elton and Pat Lou­viere are won­der­ful peo­ple as well as tal­ented artists. Elton is often called “Louisiana’s artist” for his paint­ings of wildlife, rural scenes and cityscapes that cel­e­brate the Bayou State.

Of all the O’Carroll Group’s efforts to pro­mote Lou­viere Fine Arts, none is as bril­liantly devi­ous (serendip­i­tously bril­liant?) as that which appeared on page F2 of today’s Sun­day Amer­i­can Press. Embed­ded in an ordi­nary wed­ding announce­ment were the sub­lim­i­nal trig­gers that are likely to bring thou­sands of Press read­ers to the door of Lou­viere Fine Arts when it opens Mon­day morning.

Our con­grat­u­la­tions to Miss Lou­viere and Mr. Art on their for­tu­itous mar­riage. Thanks for your help—you’re on the top of the list if we need a new spokescou­ple for the gallery.